He joined Mumbai Office, as the
Head for Agency Sales, a couple of days after I took charge of the overall
business of the city. He was crude, rude and brash…being from Delhi I knew this
kind…the typical latth maar Jaat who
terrorized all in the capital city. My first interaction with him reconfirmed
my doubts whether this man would fit into the so called MNC Insurance company
we were in…what’s wrong with HR…how can they select this person who couldn’t
speak one line of correct English and here I was writing and speaking prim and proppa Queen’s English taught by the
best catholic missionaries in the elitist environs of Lutyens’ Delhi. This was
ten and two years ago. Since then much has changed. Today, let me share with you
three episodes from the life of this man Ranveer…My Super Jaat.
Chapter One: The Brute
As part of sales training, we
used to have a couple of trainers in the team. One of the earlier ones had
resigned and we recruited one young lady from a competitor who we all feared
and knew had the best sales practices. She was Shahana Ghosh, a petite Bengali
….pretty, friendly and chirpy. On her first day of work at Mumbai Office, she
was introduced to me and I did some pep talk and some words in Bangla…we just
can’t resist speaking in our mother tongue whenever we see another of our
breed. During the day I saw Shahana meeting a host of people, including those
from Sales, and all seemed pretty enamored by this lady who would smile and
laugh in bursts quite often. These are good traits for a trainer to become
friendly with the people. A good hire by Ranveer, I had to admit. If morning
shows the day then I was convinced Shahana would be able to settle down well
and help us build the best agency force on land.
While driving back home in the
evening, my phone rang. It was from an unknown number but despite having
promised my family not to take calls while driving, I picked up the call and
put the phone on speaker mode. I had barely said hello when I realized that the
person on the other side was sobbing profusely as she said, “Sir, this is Shahana…kotha boltey paari (Can I speak?). “ I
knew talking to a crying person while driving would mean I would have some
people crying back home or in some other homes, so I said, “I will call you
back soon.” I pressed on the accelerator and reached home, parked my car and
picked up the phone to call back. “Ki
hoyeche (What happened)?” I asked. “Sir, Ranveer has asked me to put in my
resignation papers immediately.” “But why, what happened?” “Ranveer asked me to
conduct training on Saturdays and I told him that in this organization we have
a five day week and I needed to give time to my family in the weekends so I cannot
come on Saturdays. He was furious and spoke badly to me in front of the other
team members. He has asked me to put in my papers today.” I have been known to
be a soft boss and listening to a lady cry and that too from a bhadramahila ought to be, in normal
circumstances enough excuse for me to comfort the employee and put the errant
employee in place. But for once I told her to give me time to speak to Ranveer
and come back to her….of course consoled her and told her that she was in good
hands and that we were an employee friendly company.
No sooner had I kept the phone
down than I got a call from the Head of HR who sounded furious, “You need to
reign in Ranveer. He cannot speak badly to employees and this is not the first
complaint. This time we have been told he used foul language to a lady who is
upset and crying.” My next call, in all calmness, was to Ranveer whom I asked
to meet me first thing next morning. Ranveer came in and explained, “Boss, this
lady had the audacity to tell me that she will not work on Saturdays. Only
because her previous organization had a six day weekly schedule that she quit
and came over. She thinks our company is where she can party on Fridays and
rest on weekends. My entire sales team works six days even though all others in
the company work for just five days. Saturdays are usually kept for training.
Tell me what message would have gone down to the team if a subordinate refused
to work like all others?” Ranveer had me stumped and I couldn’t
question his decision. Ms Ghosh put in her papers and exited within a week of
joining. Never saw any one shown the door faster in all my thirty years f work experience!
My Super Jaat was not all ‘Fire
& Fury’ always. We had two young lady management trainees from the
country’s premier insurance training institute in Pune. As luck would have it,
I knew their fathers well enough so wanted to ensure they were well taken care
of and given cushy roles as Underwriters. But my Super Jaat had other ideas.
“Sir all new MTs should be made to work in sales for the first few years just as
they do in FMCGs like HUL.” He was always so convincing that I didn’t feel like
arguing beyond a point and so these two sophisticated and elegant girls started
their insurance careers in agency sales. Ranveer got me to agree to transfer
the girls to Liability Underwriting after two years in agency sales as that was
what they aspired for. The girls turned out to be the best sales employees in
the company under guidance of the Jaat King and exactly when they completed two
years, they moved into their new roles as underwriters where they excelled even
more.
Ranveer and I worked together for
about four long years and heard numerous complaints of employees in his team
and HR about his brashness and use of language unheard of in the company
elsewhere but by now I knew his worth and gave him a free hand, as he worked with
innovation, creativity and passion beyond words, to do wonders with business.
Chapter Two: The Businessman
One fine day, Ranveer declared he
was quitting his job and becoming an entrepreneur. Never did I doubt his
abilities but leaving a well-paid job for an uncertain business was beyond the
imagination of any Bengali and I was no exception. When asked what was he
getting into he told me his engineer wife Komal, who had been doing well in a
financial services company, had quit earlier and had been working on a software.
They would now be starting an e-Commerce venture called Green eKart which would
provide fresh vegetables and fruits to people around Kandivali, Malad and
Goregaon. He invited us for the opening of his office at Kandivali where he
treated us to some hot samosa, chai and jalebi. There were a couple of people
working for him but he said he had a couple of angel investors and a very good
person who would ensure the fresh produce to be arranged, packed and delivered
just in time.
I was more of a good Bangali who
would take two big jhola bags to the
market every Saturday- one for vegetables and the other for fruits. But as luck
would have it I suffered a repeat of a terrible slip-disc attacks which forced
me to forget carring the weekly bags. Necessity is the mother of invention and
the mother of my daughter went on to try Green eKart. She was terribly
circumspect and was almost sure that the stuff delivered would be bad. What
happened thereafter was history. She got hooked on to Green eKart and even
though there were bigger e-Commerce sites for fresh stuff, she promoted Green
eKart to all her known people. The vegetables and fruits were always so fresh
and prices so reasonable. More than that, what impressed us were the well
groomed and trained boys who would come to deliver. The technology was simple
and the website easy to manage.
Business took off well and Green
eKart started spreading beyond the suburbs to deliver to all parts of Mumbai.
While Ranveer was the heart that kept the supplies going and planned for new locations
and logistics, Komal was the brain who managed the entire backend of technology
and finance. When it was mango season, the Alfonso delivered by Ranveer’s boys
was the best in taste and price. How many people I would have gifted the small
boxes of half dozen Alfonso! Soon many of them started becoming Green eKarters
too. The website was full of happy customers who wrote in praise of the fresh
deliveries and among them were many a celebrity. Often Ranveer and Green eKart
were in the news.
Ranveer and Komal had a lovely
daughter and the family would come to our place once a year- Diwali. It was
such a pleasure to meet them. During one such visit Ranveer told me of his
plans to raise money and that he was meeting a lot of large VCs. He said the
beauty of e-Commerce was in size and unless you grow fast and big, you cannot
make money and survive. Then one day he told me that they were winding up Green
eKart as they could not muster up enough funds for expansion. Some businessman
was buying them out. Ranveer and Komal
had put in their money into this venture of theirs so surely they would have
lost heavily but they made sure every employee of theirs was absorbed by someone,
every penny of theirs was paid in time and when all this was going on the
couple never ever complained or sounded bitter. They took it in their stride. Ranveer
became a speaker at various forums to lecture people on e-Commerce and how not
to fail in business. Sometime later, he joined a multinational company involved
in agriculture as COO. Recently he
shared his picture at Rashtrapati Bhawan where he had been invited by the
President of India as a dignitary who had made a difference to the lives of
farmers.
We’ve since tried many other e-Commerce
sites for fresh food but none so far has come close to Green eKart.
Chapter Three: Baap re Baap
Ranveer comes from the state of
Haryana where the gender ratio is disproportionately adverse for girls. It is a
state still very feudal where women are second class citizens, where only men
matter and people pray for boys. Female foeticide is very common. Ranveer and Komal
were happy with their cute little girl who loved Harry Potter like any other
child. They had age on their side and could have had another child but one day Ranveer
declared that he wanted to adopt a child. I thought he was joking and doing
some big talk. Later, I realized he was serious. Adoption in India is not easy.
Komal and Ranveer went through the entire process for over six months and a
week ago he told me that Khushi, a seven year old girl had come to be a part of
their lives, and how she had brightened up their home. Normally people want to
adopt boys and then the next in line of demand are baby girls. There were not
many takers for a seven year old girl. Today Khushi is khush and I know she will always be in the wide warm arms of my
Super Jaat.
'Normal is Boring' said Fido Dido
the cartoon character in 7 UP advertisements and it is so much applicable to Ranveer
as well. Deep in my heart my love and respect for him grows with time. There
are so many qualities of Ranveer that I wish I had to be a better man. But know that is not possible for there can be One and Only One Super Jaat.
SS
I know Ranveer and agree with you, he's man on mission, never hesitates to experiment. I remember one such experiment where we did PUC activities in Housing Societies.. Remember his Saturday meetings and his speeches and some Haryanvi words ;)
ReplyDeleteGood to know he's doing so good if his personal and professional life. Lot to learn from him.
M.Jha
Ranveer is not an human but a never ending process... Always ready to disrupt traditional ways and ready for new ideas....that's ranveer from my side.
ReplyDeleteएक तेरी मुहब्बत भी इम्तिहान के परे है
ReplyDeleteऔर ये आदमी भी जवाब के परे है
रशक ख़ूब रहा है उससे लेकिन
दिल फिर भी लगता है ये समझ के परे है।
Didn’t know much about him till now, though was a witness to the first story and heard many a tales of his so called “ruthless regime”. His elementary lessons to sales on their first day was quite hillarious as narrated to me by a friend, The third story is what now makes me look up to Ranveer, a warm hearted Jaat he truly is.
ReplyDeleteWow...I was aware about green ekart but never got to know about the founder ..Thank you for sharing it....Truly touched by his decision to adopt a baby girl !!!
ReplyDeleteNot know anything about the Super Jaat but Sir, the way you narrated about him seems to be a Super Jaat, flying jaat with innovative ideas. Just a small kind request to Super Baat to be little more humble towards people. Felt bad of Mrs Ghosh. A very nice tribute from your side Sir.. This is what I learned from 7 Habits for highly effective managers work shop.
ReplyDeleteI don't know Ranveer but can relate to him. All performers at first look aggressive and not everyone likes them but they are the hard working people and very soft at 💓. They are too straightforward and they can't take non sense which affects them but in the end fighters always win.
ReplyDeleteWow Sir, chapter 3 is truly heartwarming! Even though Ranveer is the main character of this blog, I think the message is never to judge people too quickly - a habit we are all at fault of.
ReplyDeleteOn a separate note, hats off to Ranveer and Komal!
Great story. Though do not fully agree with Super Jat version 1 (1st story), v.3 has proved that he's Superhuman +
ReplyDeleteOf course, story telling is as entertaining as ever.